My name is Matt Jackson.
I design interfaces that help humans make decisions.
Currently, I’m working as a Senior Product Designer at Zoopla.
The focus of my work lies in applying psychology principles and behavioural insights into digital products which encourage, support and empower humans to make better, more informed decisions.
Selected work 
What if we could make medication adherence as simple as brushing your teeth?
I had the opportunity to work with a smart inhaler company to design an app that lets asthma & COPD sufferers forget (within reason) about their condition in order for them to carry on on with their lives, unhindered by a chronic illness.
What if we could use smartwatch tech to help bystanders perform CPR?
Every minute counts when someone has a cardiac arrest. The aim of this side project was to investigate how we could utilise smartwatch technology to guide anyone to recognise when and how to perform CPR in an emergency.
What if we could design a data driven system that helps staff make better decisions?
The outcome of this project was a proven business case and prototype for a data-driven dashboard displaying information from across BA’s operations. Our early work de-risked further investment by proving early on that the dashboard would do what it needed it to do.
Brands I've worked with
Experience and Education
Before making the move to Zoopla, I worked as a Senior Designer in PwC’s Experience Centre. While at PwC I helped businesses understand what makes their customer tick using behavioural insights in order to tackle big problems with simple solutions.
Previous roles include Design Lead for the Behavioural Design team at design consultancy Big Radical and Design Lead at Etch UK, both part of Etch Group
I graduated with an honours in Interactive Media from the University of South Wales. I subsequently went on to gain a Masters Degree in Design for Digital Media from Portsmouth University's School for Art and Design.
Zoopla
May 2020 - Present
Designing the search experience for people looking to find their next property
PwC - Expereince Centre
June 2019 - May 2020
Designing beautiful things that work for people through design thinking
Etch Group
October 2014 - May 2019
Designing high-quality digital products based on behavioural insights