My name is Matt Jackson.
I design digital products for humans, not users.
Currently, I’m working as a Senior Product Designer at Zoopla.
The focus of my work lies in applying psychology principles and human decision making insights into Zoopla's products, which encourage, support and empower humans to make better home decisions.
Great teams I've worked with









Case studies
Smartwatch CPR guide Coming soon
Changing perceptions before launch Coming soon
A new onboarding process Coming soon
Experience and Education
Before making the move to Zoopla, I worked as a Senior Designer in PwC’s Experience Centre. While at PwC I helped businesses understand what makes their customer tick using behavioural insights in order to tackle big problems with simple solutions.
Previous roles include Design Lead for the Behavioural Design team at design consultancy Big Radical and Design Lead at Etch UK.
I graduated with an honours in Interactive Media from the University of South Wales. I subsequently went on to gain a Masters Degree in Design for Digital Media from Portsmouth University's School for Art and Design.
PwC Expereince Centre
June 2019 - Present
Designing beautiful things that work for people through design thinking
Big Radical
October 2018 - May 2019
Designing products and services by designing for the brain
Etch UK
October 2014 - September 2018
Driving high-quality experiences of simple and complex products