My name is Matt Jackson.
I design digital products for
humans, not users.

Currently, I’m working as a Senior Product Designer at Zoopla. The focus of my work lies in putting the emphasis applying psychology principles and human decision making insights into Zoopla's products, which encourages, supports and empowers people to make better home decisions.

Before making the move to Zoopla, I worked as a Senior Designer in PwC’s Experience Centre where I helped businesses understand what makes their customer tick in order to tackle major problems with simple solutions.

Previous roles include Design Lead for the Behavioural Design team at design consultancy Big Radical and Design Lead at Etch UK.